Two weeks ago, Instagram launched Instagram Stories, which lets users share their personal moments without saving it to their personal profile. Social media is an ever-changing landscape and businesses are constantly seeking how they can benefit from new features or apps. If you’re curious about this new feature, here are a few ways your business can make the most of Instagram Stories.

  1. Share Timely Information - Whether your company has a one-day sale or a special event, Instagram Stories are a great way to share timely content. Since Stories go away after 24 hours, it doesn’t clutter your gallery and gets the marketing message to consumers.
  2. Behind-the-Scenes - The nature of stories creates a more natural, organic way to share content. Instead of delivering polished videos that usually appear in your gallery, your business can share fun videos that capture the spirit of your company and make your followers feel even more connected to your brand.
  3. Promote Yourself - Through a combination of photos and video that are enhanced with the neon drawing tool, you can highlight features of your product or service in a fun manner.

Whether insightful or quirky, Instagram Stories gives business yet another tool to connect with consumers on a deeper level. How do you feel about the new feature?


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