Retailers Rebel Against Apple Pay

Before people can even ask themselves “what the hell is Apple Pay,” many merchants are asking each other, “How can we stop it?”

And here at V+CO, we’re contorting ourselves into torturous yogi positions while asking ourselves much bigger questions about the ever-evolving nature of this consumerist world.

Numerous merchants have vocalized their resistance to Apple’s new mobile payments system. In fact, retailers such as Walmart, Kmart, 7-Eleven, and Best Buy have formed a joint venture in order to develop their own mobile payment app. Pharmaceutical chains CVS and Rite Aid have both elected to shut out Apple Pay in their stores. News... (read more)

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