Pokémon Go: The Perfect Storm for Augmented Reality

Nintendo has finally made its grand entry to the mobile app gaming world by launching Pokémon Go, an augmented reality game which uses GPS and Google maps to place Pokémon in the real world. Augmented reality is far from new, however, it wasn’t until the launch of Pokémon that AR went mainstream. The household brand name of Pokémon and the fact that the public is now more aware of augmented reality created a perfect storm for its adoption.

Augmented reality - the use of technology to superimpose digital creations onto one’s physical world - used to be predominantly focused on industrial applications.

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