How Businesses Can Benefit From Instagram Stories

Two weeks ago, Instagram launched Instagram Stories, which lets users share their personal moments without saving it to their personal profile. Social media is an ever-changing landscape and businesses are constantly seeking how they can benefit from new features or apps. If you’re curious about this new feature, here are a few ways your business can make the most of Instagram Stories.

  1. Share Timely Information - Whether your company has a one-day sale or a special event, Instagram Stories are a great way to share timely content. Since Stories go away after 24 hours, it doesn’t clutter your gallery and gets the marketing... (read more)

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Four Easy Ways to Help Your Brand Go Viral

This may be the wake up call most companies face as they review statistics revealing impressively low click-through-rates for internet based ads. With our attention span shortening by the second and technology providing us limitless stimuli at our fingertips, it is becoming increasingly difficult to capture your audience. In today’s market, it is essential to create an ad campaign that will infatuate and capture the interest of the audience.

We all know and love the viral ads that come around every year. They speak to us by highlighting an important issue, making us laugh, making us cry, or by warming our hearts with more often than... (read more)

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The Vegas NACS Show 2015 Recap

This week we were lucky enough to join our friends at Rockstar Energy to take a closer look into the convenience and fuel retailing industry at the NACS show. The NACS show covered every aspect of the convenience store business from green business practices to security. Personally, we were more interested in the convenience that the beverage and food industry brought to the tradeshow. In our fast paced world, grabbing a quick bite and an energy drink while fueling up is sometimes our only option. The NACS Show worked as a great platform for food and beverage companies to showcase their products.

The convenience industry is a 700 billion dollar industry,... (read more)

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